MELITTA
COFFEE

The objective of this project was to re-design a graphic Coffee packaging design concept for Melitta, with a modern and simplified visual identity.Read more

YEAR
2019

CLIENT
School Project

WHAT I DID
Packaging Design
Visual Design

MELITTA COFFEE

Melitta is a German company selling coffee, paper coffee filters, and coffee makers. The objective of this project was to re-design a graphic Coffee packaging design concept for Melitta, with a modern and simplified visual identity. The goal is to not get too far away from the current brand identity but to improve its current looks.

 

The target audience for Melitta Coffee is youth, adults, and senior coffee drinkers.

 

Design challenges relating to the packaging rebranding for Melitta, would be to incorporate a modern logo into the new design that doesn’t stray too far from the current visual identity.

 

To design the packaging and visual identity for Melitta, with all of the design elements that are involved in re-designing their coffee packaging. To create the graphics and to design the layout of the piece, the choice of software used was Adobe Illustrator and Photoshop.

 

The outcome of the project was a success. The essence of the company was kept while getting an improved modern and simple style. The colour choice was based on the colour scheme of the pre-existing colour scheme. The logo follows the style and values of its current logo, with a refreshed modern look. The typeface choice was based on a modern and simplistic style, to match the other design choices and elements. All of the design choices and strategies were made to accomplish a simple and modern visual identity.

About.me

Brazilian Graphic Designer currently based in Orangeville, ON, Canada. Focused on Visual Identity, Packaging and Editorial Design, but always looking forward to a challenge in different design fields.
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Copyright © Patrick Blagits Dona. All rights reserved.

MELITTA
COFFEE

The objective of this project was to re-design a graphic Coffee packaging design concept for Melitta, with a modern and simplified visual identity. Read more

YEAR
2019

CLIENT
School Project

WHAT I DID
Packaging Design
Visual Design