THE CANADIAN
SURVIVAL GUIDE

The objective of this project was to create an app in which users could easily access survival information during various emergency situations. Read more

YEAR
2021

CLIENT
Thesis Project

WHAT I DID
UI/UX
Illustrations
Brand Identity
Editorial Design
Packaging Design

THE CANADIAN
SURVIVAL GUIDE

This is my college thesis project for the Graphic Design program at Niagara College. The objective of this project was to create an app in which users could easily access survival information during various emergency situations.

 

The app would target ages 16 and up. As the likely hood of one finding themselves in an emergency situation is higher when they are driving.

 

As the app would be used in less than ideal situations, the app has a friendly tone with an easy and straight forward interface. Though easy to follow instructions, this app will inform and instruct it’s users on basic survival skills. Aside from the virtual tool, the instructions within the app would have a printable PDF version that could be printed (prior to getting stranded), to be followed along in case the phone battery dies.

 

The QR code tags would play the sole purpouse of helping promote the app. When a customer purchases a tent from a partner brand at a retail store, for example, attached to the tent cover there would be this tag hanging from it. Which then allows the consumer to scan the QR code with their camera app and download the app on the spot. In order for the consumer to get the benefit of the free app, they would need to get the code that’s hidden underneath the scratch bar that is on the tag (the same concept as a gift card)

 

To design the app, I wanted to incorporate a modern, but yet vintage in the sense that it gives an established feeling to the information being given. The objective with the vintage inspiration was to mimic the feeling of trust/wise that one may have when reading an old book or touching old furniture. The illustrations played the part of reflecting a vintage style while still looking simple enough to match the rest of the app.

 

The idea for the PDF instructions style was to pay homage to the style used in IKEA assembly instructions, simple, straightforward, and clean of unnecessary visuals/ graphics. The goal was to have a seamless transition from the app to the PDF, keeping the same structure (to its extent), to achieve a familiarity feeling between the two assets.

 

The outcome of the project was a success. The graphics that were created to identify the app, are carried through all the different mediums that it’s applied to with consistency. Illustrations were consistent and simple which created an easy-to-follow and unity among the pieces. The app had a consistent look throughout all of the frames. The PDF version had a smooth transition from the app, keeping its format and style which allowed the user to navigate both mediums with ease.

About.me

Brazilian Graphic Designer currently based in Orangeville, ON, Canada. Focused on Visual Identity, Packaging and Editorial Design, but always looking forward to a challenge in different design fields.
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Copyright © Patrick Blagits Dona. All rights reserved.

THE
CANADIAN
SURVIVAL
GUIDE

The objective of this project was to create an app in which users could easily access survival information during various emergency situations. Read more

YEAR
2021

CLIENT
Thesis Project

WHAT I DID
UI/UX
Illustrations
Brand Identity
Editorial Design
Packaging Design